How Sticky Research Drives Service Design
At the 2009 Service Design Network conference in Madeira, Bas presented a paper with Andreas Sommerwerk of Deutsche Telekom AG. The title is “How sticky research drives service design,” and the paper...
View ArticleCharging Up: Energy usage in households around the world
Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to...
View ArticleDesign Ethnography: Taking Inspiration from Everyday Life
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to a toolbox STBY edited for the book. Design...
View ArticleSTBY Magazine – Service Innovation Inspired by People
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects...
View ArticleSay yes to the mess!
Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life...
View ArticleDeep dive ethnography
Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences in their own setting. This kind...
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Routledge Companion to Design Research
STBY was invited to contribute a chapter to the book ‘Routledge Companion to Design Research‘, edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis Group Publishers....
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